Nipsey Hussle announced that he plans to sell physical copies of his Crenshaw mixtape for $100 each. Billed as “The World’s First $100 Album” and encouraging fans to “Be A Part Of History,” Nipsey Hussle says he only pressed 1,000 CDs, which will be available at midnight October 8 at his Los Angeles pop-up shop on Fairfax Avenue.
In a statement released to RapRadar, Nipsey Hussle says he chose the three-figure price tag because he’s “tailor-making music” for his core fans.
“It’s not about stepping outside of what I’m known for in hopes of new discovery,” Hussle says. “What that means is less fans are better served. (Kinda like the effect of less kids in a class room leading to better education.)
“I’m more or less focused on fully serving the ones that have connected already,” he continues. “That being said, it’s a value over volume thing…If I’m goin’ to offer a product made with no compromise or concession to the platforms (radio, A&R, opinion, label bias), then the way we sell has to change. Hence PROUD2PAY.”
Nipsey Hussle also explains that the $100 price isn’t connected to the cost of making the CDs. Rather, “it’s the price of Revolution,” he says.
“Crenshaw” is hosted by DJ Drama and is also scheduled to be available for download October 8.
On Tuesday (October 1), Nipsey Hussle was interviewed on Axs TV’s “SKEE Live.” Speaking on the recent prominence of West Coast Hip Hop, Hussle credits the region’s success to artists unwilling to chase new trends.
“I think if you stay down, you’re gonna come up on everything,” he said to DJ Skee. “I think everybody just stayed down, stayed doing what they was doing. They didn’t jump on trends. They stuck with what’s more true to them.”